The IKEA Spain Catalogue – Fantastic Facts!
The IKEA Spain catalogue is published annually. It was first published only in Swedish in 1951. From figures derived from 2004, we know that the catalogue consumes around 70% of the annual IKEA marketing budget.
Worldwide, approximately 208 million copies of the catalogue were printed each year, more than double the number of Bibles expected to be printed in the same period! Around 60 different versions of the catalogue are created for 43 countries. It is distributed both by mail and in stores in each country. Each edition of the catalogue takes about 10 months to develop, from concept to final product. Most of the catalogue is produced by IKEA Communications AB in Älmhult, Sweden. This was the site of the original IKEA store and where IKEA Communications operates the largest photo studio in northern Europe at 8,000 square meters.
The studio employs 285 photographers, carpenters, interior designers and other personnel working full time on photo shoots. The catalogue itself is printed on chlorine-free paper of 10-15% post-consumer waste. IKEA began experimenting with computer-generated imagery in 2005 by placing a single computer-rendered image of a small wooden chair in the 2006 edition of the catalogue. According to Anneli Sjogren, head of photography at IKEA, customers did not notice that the chair was computer-generated. As of the 2013 edition, 12% of imagery for the IKEA Spain catalogue, brochures and website is computer-generated. That figure is expected to rise to 25% from 2014. Augmented reality was introduced in the 2013 edition of the catalogue. “X-ray” views through furniture compartments, videos, how-to guides and other interactive content could now be accessed by scanning a symbol on the catalogue with a mobile device.
easy flatpax gives ‘easy‘ access to the IKEA Spain Catalogue in the language of your choice. Please note that IKEA do not include everything they sell in the catalogue and not all products are available at all the stores, in all of the countries. You will need to check if IKEA Spain has the items you want. In addition, and just to make things even more confusing, some product numbers for the same product are different for different countries. As always, if you have any problems at all, please contact us and we will check all these things for you and we will do our utmost to help.
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Important notes about the IKEA catalogue
The IKEA Catalogue and product reference numbers can vary from country to country. Stock held by IKEA can also vary between stores and countries. Please ensure you have checked each product by reference number is available in Spain. If you need help in any way, please contact us at firstname.lastname@example.org or call us on Mobile (+34) 674 697 717 or Land line (+34) 96 575 7056