The IKEA Catalogue – Fantastic Facts!
The IKEA catalogue is published annually. It was first published only in Swedish in 1951. From figures derived from 2004,we know that the catalogue consumes around 70% of the annual marketing budget.
Worldwide, approximately 208 million copies of the catalogue were printed in the fiscal year 2013, more than double the number of Bibles expected to be printed in the same period. For the 2013 edition, 62 different versions of the catalogue was created for 43 countries.
The IKEA Catalogue contains over 300 pages and about 12,000 products. It is distributed both by mail and in stores in each country. Each edition of the catalogue takes about 10 months to develop, from concept to final product. Most of the catalogue is produced by IKEA Communications AB in Älmhult, Sweden. This was the site of the original IKEA store and where IKEA Communications operates the largest photo studio in northern Europe at 8,000 square meters.
As of 2012, the studio employed 285 photographers, carpenters, interior designers and other personnel working full time on photo shoots. The catalogue itself is printed on chlorine-free paper of 10-15% post-consumer waste. IKEA began experimenting with computer-generated imagery in 2005 by placing a single computer-rendered image of a small wooden chair in the 2006 edition of the catalogue. According to Anneli Sjogren, head of photography at IKEA, customers did not notice that the chair was computer-generated. As of the 2013 edition, 12% of imagery for the IKEA catalogue, brochures and website is computer-generated. That figure is expected to rise to 25% from 2014. Augmented reality was introduced in the 2013 edition of the catalogue. “X-ray” views through furniture compartments, videos, how-to guides and other interactive content could now be accessed by scanning a symbol on the catalogue with a mobile device.
easy flatpax™ gives ‘easy‘ access to the IKEA Catalogue 2014 in the language of your choice. Please note that IKEA do not include everything they sell in the catalogue. Also remember, not all products are available at all the stores. You will need to check if IKEA Murcia have the items you want. In addition, and just to make things even more confusing, some product numbers are different for different countries. As always, if you have any problems at all, please contact us, we will check all these things for you and we will do our utmost to help.
Please click on the menu option below for your language…
The IKEA Catalogue 2014 and product reference numbers can vary from country to country. Stock held by IKEA can also vary between stores and countries. Please ensure you have checked each product reference number is available at the Murcia store. If you need help in any way, please contact us at email@example.com or call Loria on +34 96 647 0770
Click the > or < button in the left or right side of the catalogue display to turn the page.
At one time, the catalogue was offered by IKEA with useful buttons which enabled you, amongst other things, to download for later viewing and print on your own printer.
You can of course still:
- Select an image to share – useful to share an image from the IKEA Catalogue (if you’re a sharing person)!
- Add to bookmarks – This puts a bookmark on your browser for easy 1 click viewing of the IKEA Catalogue as and when you fancy
- Share page – will share a whole page from the IKEA Catalogue via Facebook only.
- Print this page – Very useful!
- Download this page – Enables you to keep a copy on your hard drive
IKEA operates in over 38 countries, and offer their catalogue in many different languages.
If you would like to see your country featured here in your language, please get in touch.